Naturaltech is a program that targets hair and scalp needs while bridging sustainable beauty practices with cutting edge technology. The products have been formulated to prevent and resolve the most common skin and hair conditions.
Naturaltech products are created through aharmonious combination of three elements: nature, man and technology. The name itself was chosen as an expression of Davines' values: technology, wisely applied to nature, enables Davines to obtain qualitative formulations with the utmost respect for the planet.
Bridging sustainable beauty practices with cutting-edge technology.
Organic natural molecules:
Naturaltech formulas contain phytoceuticals, powerful molecules derived from plants (“phyto” in Greek means plant).
The beneficial effects that phytoceuticals have on the body is known since ancient times: they are biologically active compounds that provide defense as well as antioxidants, also recommended in presence of inflammation.
All phytoceuticals used in Naturaltech formulations are certified organic by ICEA (Italian Authority for organic certification) and are of European origin.
High-performing active ingredients:
Naturaltech features also innovative complexes, consisting of high-performing active ingredients, targeted for the treatment of specific scalp and hair conditions. They can combine the beneficial effects of the plant-based extracts with the extraordinary effectiveness of the latest generation raw materials.
Naturaltech prioritizes recycled or renewable sourced materials
- Bottles and jars are made from recycled plastic (99%) and glass (46%).
- Tubes and labels are made with plant-based plastic from renewable sources (sugarcane).
- The cardboard boxes, when required, are made with FSC recycled paper.
Carbon offset packaging and life cycle, excluded use phase
- Naturaltechis produced and packaged in Italy, at the carbon neutral Davines Village site, with energy from renewable sources.
- Davines monitor and offset all the CO2 emission related to the life cycle of Naturaltechproducts, excluded only the use phase in salon or in your shower.